Created:
24/7/2026
Last updated:
4/8/2026

What is the ADDIE model?

The ADDIE model is a five-phase framework for designing training: Analysis, Design, Development, Implementation, and Evaluation. It grew out of instructional design, and it works just as well for workplace learning as for the classroom. L&D teams use it to build onboarding programs, compliance training, and product training with a clear structure from need to result.

The five phases of the ADDIE model

  1. Analysis: define the problem, the audience, and the goal. What should participants be able to do afterwards?
  2. Design: plan the learning objectives, structure, content format, and how you will measure success.
  3. Development: produce the actual course material, from videos and quizzes to scenarios and job aids.
  4. Implementation: deliver the training to participants, often through a learning platform, and support them along the way.
  5. Evaluation: measure whether the training worked, both during the program and after, and feed the insights back into the next round.

The ADDIE model at work: an example

Imagine you need new compliance training. In analysis, you find out which regulations apply and where employees struggle today. In design, you set objectives and choose short modules over a single marathon session. In development, you build the modules and knowledge checks. In implementation, you roll them out to all participants. In evaluation, you review completion rates and incident data, then adjust.

The ADDIE model in practice for L&D teams

Treat ADDIE as a loop rather than a straight line: most teams run it iteratively, adjusting design and content as feedback comes in. The evaluation phase pairs naturally with models like the Kirkpatrick model, which helps you measure effect beyond completion rates. If your training projects tend to jump straight to development, ADDIE is the checklist that makes you slow down where it matters and move faster everywhere else.

FAQ: The ADDIE model

What is the difference between the ADDIE model and SAM?

ADDIE runs through five phases in sequence, with analysis and design largely completed before development starts. SAM (Successive Approximation Model) instead builds small prototypes early and improves them through repeated review cycles. ADDIE suits training with fixed requirements, such as compliance programs, while SAM fits fast-changing content where early feedback matters most. Many L&D teams blend them: ADDIE for structure, SAM-style iteration inside development.

Is the ADDIE model outdated?

No, but the waterfall version of it is. Modern teams rarely run the five phases as a strict one-way sequence; they loop back as feedback arrives, which the evaluation phase was always meant to encourage. The questions ADDIE forces you to answer (who is this for, what should they be able to do, how do we know it worked) are as relevant as ever. Used iteratively, it remains a solid backbone.

What are common mistakes when using the ADDIE model?

The classic mistake is rushing analysis and jumping straight to development, which produces polished training that solves the wrong problem. Others include writing objectives no one can measure, treating evaluation as a survey at the end instead of data collected throughout, and never feeding the results back into the next iteration. Give analysis and evaluation the same attention you give content production.

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