Content Authoring

Content authoring is where learning becomes tangible. It includes designing and producing learning materials — often with a mix of text, visuals, video, interactions, and assessments — to support a specific outcome. Good authoring starts with the learner: clear objectives, simple structure, and engaging activities that help people apply what they learn. Modern authoring often combines subject-matter expertise with instructional design, and may include templates, multimedia tools, and collaboration workflows.

Strong authoring makes content easier to update, reuse, and scale — especially when organizations need consistent training across teams or markets.

Other glossary terms