How Hammarby Fotboll reinvented their training program – and doubled participation
Sometimes, real change requires a fresh start. Daniel Engström, Organizational Development Manager at Hammarby Fotboll, knows this firsthand. When he stepped into his role in January 2025, the club faced a challenge familiar to many organizations: low participation in leadership training and an administrative burden that consumed valuable time. The result? An impressive turnaround that should inspire anyone working with learning and organizational development.

May 18, 2026






























