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Developing a CMS Content Strategy

Practical advice for choosing your next CMS from the experts. Enterprise case study incl. Help your marketing and IT teams make an informed decision when evaluating CMS solutions.

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What is a Content Strategy?

A content strategy outlines how you will create, publish, and manage content to achieve your business goals. It is essential for ensuring that your content is relevant, engaging, and aligned with your audience's needs.

Key Components of a Content Strategy

  • Audience Research: Understand your target audience's preferences and pain points to create content that resonates with them.
  • Content Planning: Develop a content calendar to schedule and organize your content creation efforts.
  • Performance Metrics: Establish metrics to measure the success of your content and make data-driven decisions for future strategies.

Conclusion

A well-defined content strategy is crucial for maximizing the effectiveness of your CMS and ensuring that your content meets the needs of your audience.

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